Who are Gen Z's?
Gen Z is a short form of Generation Z, refers to people born between 1997 and 2012.
They are the generation that follows Millennials (Gen Y) and are the first to grow up fully immersed in digital technology, with access to the internet, smartphones, and social media from a young age. This has made them highly tech-savvy, connected, and influenced by online culture.
Gen Z is known for being diverse, socially conscious, and focused on issues like climate change, equality, and mental health. Gen Z is sometimes referred to as "digital natives" because of their natural fluency with technology.
Gen Z has unique likes and dislikes, They are growing up in a digital world.
Likes:
1. Technology and Social Media:
They love being connected online, using platforms like Instagram, TikTok, Snapchat, and YouTube to stay updated and entertained.
2. Authenticity and Transparency:
Gen Z values brands and people who are honest, real, and transparent. They appreciate when companies take stands on social issues.
3. Diversity and Inclusion:
They embrace diversity and are more open-minded about race, gender, and sexuality.
4. Sustainability:
Gen Z cares about the environment and supports brands that are eco-friendly and sustainable.
5. Self-Expression:
They enjoy personalizing their style, from fashion to music preferences, and like to express themselves creatively.
6. Short-Form Content:
They prefer quick, engaging content like memes, TikToks, and Instagram stories that capture their attention fast.
7. Mental Health Awareness:
They value mental health and are more open about discussing emotions and challenges.
Dislikes:
1. Inauthenticity:
Gen Z dislikes fake or overly polished content.
2. Traditional Advertising:
They are not fans of old-school advertisements, especially those that seem insincere or overly promotional.
3. Toxic Positivity:
They dislike when people or brands present an overly perfect or happy image that feels forced.
4. Slow Technology:
They expect things to happen quickly, so anything slow, like buffering videos or long loading times, can frustrate them.
In short, Gen Z values individuality, transparency, and inclusivity, while they avoid things that feel fake or out of touch.
